The Invictus Journey
At Invictus Group Benefits, our story is one of entrepreneurial spirit, industry expertise, and an unwavering commitment to doing what’s right for businesses and their employees. What started as a small agency focused on serving individual clients has evolved into a nationwide movement—one that challenges the status quo of the insurance industry and redefines how healthcare benefits are delivered.
The Beginning: From Property & Casualty to Medicare Solutions
Nearly 20 years ago, Scott Amos and Travis LePage began their insurance careers as Farmers Insurance agents, focusing on property and casualty coverage. As they built relationships with their clients, they recognized an emerging need—Medicare consulting. Many of their home and auto clients were aging into Medicare and needed trusted guidance to navigate their healthcare options.
Seeing an opportunity to serve a rapidly growing market, Scott and Travis sold their Farmers agencies in 2020 and launched Invictus Marketing Solutions, dedicated to:
— Medicare Consulting
— Life Insurance Solutions
— Annuities & Financial Advisory
— Final Expense Coverage
What started as a regional agency in the Midwest quickly expanded to over 1,000 agents across 47 states in just a few years. Today, Invictus Marketing Solutions continues to grow, hiring hundreds of new consultants per year, helping individuals secure their financial and healthcare futures.
Expanding into Employee Benefits: The Birth of Invictus Group Benefits
As Invictus Marketing Solutions grew, so did the conversations within the industry—business owners needed better healthcare and benefits solutions for their employees.
That’s when Scott reconnected with Reece West, a longtime friend and experienced benefits consultant. The two originally met at a CrossFit gym, where their shared values of discipline, integrity, and community laid the foundation for a strong friendship.
Reece had spent 10 years in the benefits consulting space, working for some of the top 10 brokerage firms in the U.S. He saw firsthand how large firms prioritized profits over clients, pushing cookie-cutter solutions that didn’t work for most businesses.
Scott and Reece knew they could do things differently. They had a vision for a benefits firm that combined:
— Top-tier consulting strategies used by national firms
— Personalized, locally focused service tailored to business owners
— Innovative funding models to lower costs and improve benefits
That vision became Invictus Group Benefits.
Where We Are Today
Invictus Group Benefits was built to challenge the outdated, overpriced benefits system that businesses are forced to navigate. By combining our deep industry knowledge with a no-nonsense, people-first approach, we’ve quickly become a trusted partner for businesses looking to take control of their healthcare costs.
Today, Invictus Group Benefits provides:
— Alternative healthcare financing strategies (self-funded, level-funded, captives, and more)
— Alternative reimbursement models for both medical and prescription drugs
— Transparent, vendor-agnostic consulting with a focus on cost control and employee education
— Employer-sponsored programs that prioritize people—not insurance carriers
As a locally owned and operated firm, we answer to no shareholders—only our clients. That means no hidden agendas, no gimmicks, and no cookie-cutter solutions.
The Future: Innovating & Leading the Change
We didn’t create Invictus Group Benefits just to be another benefits firm. We created it to be a game-changer—a firm that acts as an extension of our clients' HR and Benefits teams, helping them navigate the complexities of employee benefits with confidence, transparency, and control.
We are here to lead. We are here to innovate. We are here to make an impact.
Join us as we continue to redefine what employee benefits should be.
Ready to take control of your benefits strategy?