Reece West

Managing Partner

I’m a Managing Partner at Invictus Group Benefits, a forward-thinking employee benefits consulting firm focused on disrupting the traditional insurance model. With over a decade of experience in healthcare and benefits, I specialize in designing custom, self-funded health plans that lower costs and improve outcomes for both employers and their employees.

I started my insurance career in Jefferson City, Missouri, working with Aflac, a Voluntary Benefits provider, and Acrisure Wallstreet Partners, an Employee Benefits and Property & Casualty consulting firm. My focus shifted to alternative benefits funding, which led me to become Vice President of Employee Benefits at USI Insurance Services in Kansas City. Over time, I saw the inefficiencies, hidden costs, and misaligned incentives between patients, brokers, providers, and insurance carriers. That’s when I decided to launch Invictus Group Benefits—with a mission to educate employers on how to buy healthcare, not just insurance.

At Invictus, I work closely with independent pharmacies, community health providers, and innovative vendors to create transparent, cost-effective benefit solutions. My expertise covers alternative funding models, pharmacy benefit management (PBM) carve-outs, stop-loss captives, direct primary care, and population health strategies. I lead a team of passionate consultants, all dedicated to helping employers eliminate fraud, waste, and abuse in their health plans.

Outside of benefits consulting, I’m deeply committed to wellness, fitness, and faith. I hold a CrossFit Level-1 Trainer designation and integrate my core beliefs—Faith, Family, and Fitness—into the work I do, ensuring that our health plans support not just financial savings but also employee well-being.

When I’m not working, you’ll find me spending time with my family, at my local CrossFit gym in Columbia, or enjoying the outdoors – hunting, fishing, or golfing.